For a bar, the mood — dim lighting, rich interiors, the feel of the room — is the whole point. A website is often the only place guests can experience that atmosphere before they walk in.

Atmospheric photography, a taste of the signature menu, and clear hours, access and reservation information all lower the barrier for a first-time visit.

Bringing together everything social media can't fully convey, in one place — that's what designequal focuses on when building a website for a bar.